Consumers must fill out their information and VIN number on the MCC Web site, www.motorcycling.ca, to receive the membership. Once registered, members will receive discount packages, such as a 15 percent reduction on motorcycle insurance.

Peter Jacobs of the MCC says the partnership will provide “riders with immediate, tangible benefits, and exposes them to the power of rider advocacy.

“MCC and its member federations, associations and clubs are constantly working on issues of safety, land access, promotion of the sport. This program will enhance our ability to serve the rider while they enjoy their chosen recreation or transportation. We greatly appreciate the industry’s support of our work on behalf of riders.”

Reprinted with permission from Powersports Business.